Overview
Transportation hubs are the frontlines of urban experience. They must move millions while adapting to shifting technologies, security protocols, and operational needs. Noble works with authorities, operators, and developers to plan, prototype, and implement user-centric digital systems that enhance mobility and reduce friction.
We focus on real-time passenger data, responsive wayfinding, and digital twin enablement to help stakeholders manage complexity and provide seamless service. Our engagements typically begin with user audits and alignment workshops and progress into scalable implementations across signage, CMS, APIs, and security platforms.
What We Do
- UX audits, journey mapping, and staff engagement
- Digital wayfinding, CMS tools, and real-time signage
- AI-enhanced security, crowd density monitoring, and passenger data insights
- Digital twin and smart infrastructure integration
- Vendor collaboration and tech implementation support
Featured Projects
- JFK / LaGuardia / Newark (Port Authority): Passenger flow tech across terminals
- MTA NYC: Subway navigation and signage pilots
- Link NYC
- LA Metro : Integrated mobility dashboard plannin
- LAX:
- Chicago Transit /: Real-time ops tools and network strategy
- CitiBike
- TFWales / Network Rail UK /
- STH Warsaw Airport: Transit UX and tech integration
