The Challenge
Visitor Disorientation: Guests arriving at Taylor Hall struggled to identify entrances, locate amenities (ramps, restrooms, galleries), and distinguish ticketed zones.
Diverse Audiences: SLAM serves first‑time tourists, families, art enthusiasts, and visitors with accessibility needs, each requiring tailored navigation and content.
Cultural & Historical Context: Any intervention needed to respect David Chipperfield’s modern–Beaux‑Arts design language while reflecting SLAM’s identity.
Data & Systems Integration: Real‑time event schedules, emergency messaging, and indoor mapping systems had to feed into a unified signage network.
Content Management Complexity: SLAM required an interface empowering multiple staff roles to create, schedule, and monitor content across varied screen types.
