Noble

Our Ethos

We unite emerging technology and strategic thinking with creative craft to help ambitious projects find their place.

About us

As a industry certified business headquartered in New York City, we began by reimagining how people interact with spaces as products and services in the Big Apple. Today, our work extends worldwide, shaping the future of connected spaces with cutting-edge expertise.

We collaborate with real estate developers, urban planners, cultural institutions, venues, and major transit hubs to create intelligent, tech-driven environments that enhance user engagement, operational efficiency, and brand goals.

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Our team

Paul has led product and strategey innvation for Alphabet, Arup, Sidewalk Labs, Samsung, LinkNYC, Brookfield, Walmart, LA Metro, NYCT, Port Authority of NY/NJ, UK Dept. of Energy, and MoMA. His work has earned awards from Communication Arts, IxDA, and Cannes Lions. Paul teaches at Pratt and SVA and sits SEGD Board Member.

Paul McConnell

Founder

James is a creative director and UX product expert with a specialty in AI-driven design and rapid visualization. With experience at Organic, Publicis, and BBDO, he’s worked with top global organizations such as Nike, Ford, American Express, and Cadillac, pushing the boundaries of digital storytelling

James Salanitri

Design Director

Marvin is a product and data innovation expert with a background in SaaS, AI research, analytics, and technical architecture. Formerly with Meta and Publicis, he leads the development of scalable AI-enabled tools and platforms, helping clients make smarter, faster, and more impactful decisions.

Marvin Hildago

Technology / Data

Nicholas is a seasoned operations executive with a track record of driving profitability and efficiency in creative and tech-driven businesses. He has led operational strategy and finance for firms managing global accounts including L'Oréal, Pfizer, Citibank, and Comcast, specializing in shaping new business models, strategic planning, and growth operations.

Nick Langworth

Operations

Hillary has spent over 20 years building and scaling immersive technology businesses. She’s led partnerships and BD for cutting-edge firms working with clients like Intel, Meow Wolf, Google, and TED. With a background in video games and interactive storytelling, she specializes in turning bold ideas into scalable initiatives through strategic sales, partnerships, and marketing.

Hilary McVicker

Business Development

Kimesha is a digital transformation strategist with deep expertise in guiding enterprise change initiatives. She has led programs for global brands including Samsung and Estée Lauder, with a focus on orchestrating cross-functional collaboration and aligning vendors and stakeholders around shared innovation goals.

Kimesha Langel

Strategy / Digital Transformation

Mike is a UX design expert focused on seamless, user-centered experiences across digital products, kiosks, and interfaces. With a portfolio that includes Density, Gusto, LinkNYC, Alphabet, and Uber, Mike brings clarity and usability to complex systems and everyday interactions.

Michael Pons

Interface / Experience Design

Fadila is a service and experience designer with a global perspective and a background in architecture, urbanism, and systems thinking. She has worked with organizations, cities, institutions, and cultural organizations define inclusive, human-centered strategies

Fadila Prastawa

Design Strategy / Management

"After leading projects at Intersection, Sidewalk Labs, and Arup—and seeing firsthand how technology, infrastructure, and design often misalign—I saw an opportunity to help build something different. A practice where strategic thinking and execution work hand in hand. to help clients navigate complexity, embrace emerging tech, and design solutions with the end users in mind ."

Paul McConnell

Parnter

We bridge strategy, space, and software—aligning our team help to shape experiences.