Noble

Client

Samsung + MLB

Industry

Sports

Website

Our team collaborated with Samsung to create the MLB Baseball Playbook, a comprehensive guide to transforming fan experiences and stadium operations using advanced digital solutions. Leveraging user-centered design and emerging technologies, we delivered strategic and tech-driven approaches to position Samsung as a leader in sports stadium innovation.

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The Challenge

Fragmented Digital Practices: No standardized process for integrating digital technologies across a diverse real estate portfolio.
‍Inconsistent User Experience: Disparities in how employees and visitors interacted with Google spaces globally.
‍Operational Inefficiencies: Lack of real-time data and automation limited building performance and user satisfaction.
Sustainability Requirements: Need to meet ambitious carbon-neutral goals while enhancing operational efficiency.

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Samsung + MLB

Fan Experience Transformation