Overview:
Noble partnered with Tishman Speyer and Pointr to design and pilot digital solutions across some of New York’s most iconic public spaces at Rockefeller Center. This initiative aimed to enhance navigation and discovery for both visitors and tenants—beginning with a summer rollout powered by the Pointr map platform. Our team played a central role in bridging content, data, and service design, helping Tishman evolve the campus-wide digital layer. Future plans include deeper tenant integrations, wider signage programs and data platforms for ongoing learning.
Approach:
- Conducted user research and workshops to align on visitor journeys, operational needs, and stakeholder goals.
- Designed and deployed QR code-triggered signage to connect physical spaces with digital service layers.
- Coordinated CMS integration with Sanity.io to ensure dynamic management of POIs, categories, and service zones.
- Managed collaboration across multiple vendors including Pointr, Big Human, and internal product teams.
- Launched the summer pilot focused on tourists, capturing analytics and user feedback to shape future phases.
Results:
- Deployed a mobile-friendly digital map for public use, improving visitor wayfinding and engagement.
- Established a continuous learning framework—turning summer pilot data into real-time, actionable insights.
- Identified friction points in visitor and staff experience, now informing signage, service content, and app integrations.
- Delivered an executive roadmap presentation for Q4 and the holiday season, emphasizing high-traffic flows and tenant connectivity.
Next:
Summer pilots will directly inform strategies for the holiday rush and long-term tenant engagement. Noble continues to guide implementation and experimentation, helping Tishman turn building data into service enhancements—ensuring Rockefeller Center remains both timeless and tech-forward.
