Subject: Noble Dispatch – January 2025
Subhead: Kicking off the new year with momentum, perspective, and purpose
Hello and Happy New Year,
2024 was a transformational year across our industry—and for Noble. From winning new work to expanding our thought leadership and partnerships, we’ve entered 2025 with clarity and focus. Below, we’ve gathered a recap of our biggest milestones, plus a roundup of essential reads shaping how we think about design, technology, and place.
Highlights from 2024
Teaching at SVA
Paul joined the Interaction Design department at the School of Visual Arts, leading a course on designing for spatial systems and agentic tools—bridging architecture, data, and interface in public space.
Presenting at SEGD Dallas
At SEGD Dallas, we contributed to a panel on purposeful placemaking, sharing lessons from our civic and cultural work and previewing new workflows for integrating AI into wayfinding and signage.
Designing the Digital Layer at SLAM
At the Saint Louis Art Museum, we led UX and CMS development for a new LED wall in Taylor Hall—defining content systems, motion templates, and technical strategy to support curators and comms teams.
Winning Samsung, Expanding in MLB
We kicked off a major collaboration with Samsung, shaping experience strategy and content platforms for connected venues. We also deepened our work with Major League Baseball, designing crowd flow tools and digital signage pilots to support ingress and fan engagement.
Attending SEAT in Las Vegas
Our team joined SEAT 2024 to connect with digital, CX, and ops leads across professional sports. From security tech to responsive content networks, the event confirmed the accelerating demand for experience-led infrastructure.
Industry News & Good Reads
AI Is Rewriting Creative Workflows
Generative agents and multimodal models are reshaping how design, media, and strategy are executed.
Read: “The Creative Director is Now an Agent” – Future
Watch: OpenAI’s Sora demo and implications for spatial storytelling
Digital Twins Meet Urban Experience
From real estate portfolios to stadiums and streetscapes, digital twins are finally being adopted—not as dashboards, but as planning and storytelling tools.
Explore: Arup x Sidewalk Toronto simulation case study
Design Systems for Physical Spaces
More teams are realizing that interface design and architecture require shared design systems—ones that include motion, sound, accessibility, and spatial data.
Read: “Bridging UI and Place” by Local Projects
Goodbye Static Screens
Screens are becoming contextual surfaces. Whether responsive to crowds, light, or time of day, the future of signage is ambient, dynamic, and programmable.
Read: “The Programmable Surface” – Speculative Futures
From the Studio
Blog: In the Age of AI, the Brief Is the New Power Tool
Clear briefs don’t just guide designers—they now shape how AI thinks. We outline a practical framework for goal-setting, strategy alignment, and making briefs machine- and team-ready.
Read the blog
We’re excited for what lies ahead and thankful for the clients, collaborators, and partners building the future of connected space alongside us. Let’s make 2025 count.
– The Noble Team
